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About me

Debi Laezman, Principal and Lead Design
Chicken and Nugget, CFO (Chief Furry Officers)

I am full stack UX UI designer with a background in visual design, branding, and creative management. I have worn many hats in my career including a designer, strategist, researcher, analyst, creative director and more. I am well-versed in managing the creative process as well as building a product from concept to completion. I combine my 15+ years of experience with empathy, research and strategy to deliver seamless, user-focused experiences and products.

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My goal is to help businesses succeed through the success of their customers. 

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I have had the privilege of collaborating with a variety of clients, from innovative startups to Fortune 500 companies, across various industries worldwide.

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I work remotely from my California-based office, where I share space with my two Chief 'Furry' Officers, Chicken and Nugget. When I’m not designing or pampering my pups, I like to go off the grid and try new things. Whether it’s getting lost in a new city and discovering a tasty new dish, thrifting for unique treasures, tuning into live music, or drawing inspiration from new artists, I’m always up for a creative adventure.

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UX Design

User research & testing

Heuristic evaluations
C&C analysis
Contextual inquiries

Design strategy & recommendations
User scenarios & personas
Journey mapping
Card sorting & A/B testing
Affinity & empathy mapping
Information architecture
Wireframes

Product, platform & service design

UX
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